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Yes, another
dating app!

But we do
care about you.

Yes, another
dating app!

But we do
care about you.

Yes, another
dating app!

But we do
care about you.

Yes, another
dating app!

But we do
care about you.

UI design Case Study

Objective

Objective

Objective

Objective

Objective

The goal is to encourage emotional responsibility.

Luv works like a game in which users must engage in certain behaviors to earn points and gain access to more features and better connect with others.

The goal is to encourage emotional responsibility.

Luv works like a game in which users must engage in certain behaviors to earn points and gain access to more features and better connect with others.

The goal is to encourage emotional responsibility.

Luv works like a game in which users must engage in certain behaviors to earn points and gain access to more features and better connect with others.

The goal is to encourage emotional responsibility.

Luv works like a game in which users must engage in certain behaviors to earn points and gain access to more features and better connect with others.

The goal is to encourage emotional responsibility.

Luv works like a game in which users must engage in certain behaviors to earn points and gain access to more features and better connect with others.

Context

Context

Context

Context

Context

There are many competitors, like Bumble, Ok Cupid, Lovo, and many more. LUV aim to promote sensitivity and respect, both for oneself and for others.

There are many competitors, like Bumble, Ok Cupid, Lovo, and many more. LUV aim to promote sensitivity and respect, both for oneself and for others.

There are many competitors, like Bumble, Ok Cupid, Lovo, and many more. LUV aim to promote sensitivity and respect, both for oneself and for others.

There are many competitors, like Bumble, Ok Cupid, Lovo, and many more. LUV aim to promote sensitivity and respect, both for oneself and for others.

There are many competitors, like Bumble, Ok Cupid, Lovo, and many more. LUV aim to promote sensitivity and respect, both for oneself and for others.

Users

Users

Users

Users

Users

Any persons between 28 - 50 years old. Especially those who are emotionally exhausted by the frivolity caused by anonymity and lack of social rules on the internet.

Any persons between 28 - 50 years old. Especially those who are emotionally exhausted by the frivolity caused by anonymity and lack of social rules on the internet.

Any persons between 28 - 50 years old. Especially those who are emotionally exhausted by the frivolity caused by anonymity and lack of social rules on the internet.

Any persons between 28 - 50 years old. Especially those who are emotionally exhausted by the frivolity caused by anonymity and lack of social rules on the internet.

Any persons between 28 - 50 years old. Especially those who are emotionally exhausted by the frivolity caused by anonymity and lack of social rules on the internet.

User Flow

User Flow

User Flow

User Flow

1. Sign up/game.

1. Sign up/game.

1. Sign up/game.

1. Sign up/game.

1. Sign up/game.

2. Connect with a human.

2. Connect with a human.

2. Connect with a human.

2. Connect with a human.

2. Connect with a human.

3. Disconnect from a human.

3. Disconnect from a human.

3. Disconnect from a human.

3. Disconnect from a human.

3. Disconnect from a human.

Discover Screen (iOS)

Discover Screen (iOS)

Discover Screen (iOS)

Message Screen (iOS)

Message Screen (iOS)

Message Screen (iOS)

Inbox Screen (iOS)

Inbox Screen (iOS)

Inbox Screen (iOS)

Profile Screen (iOS)

Profile Screen (iOS)

Profile Screen (iOS)

Discover Screen (Android)

Discover Screen (Android)

Discover Screen (Android)

Message Screen (Android)

Message Screen (Android)

Message Screen (Android)

Inbox Screen (Android)

Inbox Screen (Android)

Inbox Screen (Android)

Inbox Screen (Android)

Profile Screen (Android)

Profile Screen (Android)

Profile Screen (Android)

Profile Screen (Android)

iOS & Android

iOS & Android

iOS & Android

iOS & Android

Color Palette

Color Palette

Color Palette

iOS UI elements

iOS UI elements

iOS UI elements

Primary button

Primary button

Primary button

Primary button

Primary button

Secondary button

Secondary button

Secondary button

Tiertiary button

Tiertiary button

Tiertiary button

Tiertiary button

Tiertiary button

Active

Passive

Passive

Passive

Others

Active

Passive

Others

Android UI elements

Android UI elements

Android UI elements

Primary button

Primary button

Primary button

Secondary button

Secondary button

Secondary button

Tiertiary button

Tiertiary button

Tiertiary button

iOS Typography (SF Pro)

iOS Typography (SF Pro)

iOS Typography (SF Pro)

AndroidTypography (Roboto)

AndroidTypography (Roboto)

iOS & Android elements

iOS & Android elements

iOS & Android elements

iOS & Android elements

High fidelity wireframes

High fidelity wireframes

High fidelity wireframes

High fidelity wireframes